Call Your Dog With Fido's Own Cellphone

This looks pretty cool. If I had a dog, that is. With this little device, you can dial a number and this thing will pick up and then you can literally call him home. "Home, Lassie!"
From Gizmodo:
PetCell is a cellphone specifically designed for pets that comes with its own dedicated phone number. You can call the number, enter a code, and connect to your mutt to talk to him/her. The PetCell also features GPS for tracking your pooch and will support a wireless camera for checking in on him. It’s also water, slobber, and stain resistant so you need not worry about what your dog might do to it. The PetCell will be available in early 2006 and will cost between $350-$400.
Prank Call Your Pet With PetCell (via Gizmodo)
PetsCell product page (via Pets Mobility)