Buyer Beware: Online Shops Bait and Switch

Ok, I first heard of this story on digg.com. Online store does hard sell, bait and switch, and then threatens buyer, and then gets shut down by hackers and the online community.
Caution to you all online shoppers out there.
PriceRitePhoto: Abusive Bait and Switch Camera Store
PCWorld.com has an article detailing going undercover to expose these stores. Read it here.
If you haven't heard the story yet, you will. It is pretty bad. So just a little warning for you guys out there.