taste your bottled water lately?

read this interesting article about bottled water vs. tap water in the new york times online today.
bottled water is a multi-billion dollar industry, yet studies have shown that drinking expensive bottled water is no better for your health than regular free tap water, but in fact may be even worse.
go figure...
is it just the "ewww" factor?
or the taste?
why not a taste test?
already been done.....