Frucall: shopping comparison while your out shopping.

Ok, now's the season to go out and try and find some bargains. But what happens when you're out in the mall or Century 21 and aren't sure whether or not your getting a bargain right then and there or are better off waiting and getting it online?
Well, Frucall to the rescue.
Dial a number, enter in the UPC barcode, and it'll read back to you a search of various internet prices for your product. That way, you'll know if you're getting a deal or not.
Now, the site says that you gotta sign up and stuff, but I think it's only for more types of services above and beyond the price comparison stuff.
I tried it but it didn't find a price for my 60 piece Eclipse gum pack. Sure it's not scientific or even valid but it's a shot. But I'll definitely add this to my phone list so I can try it out when I'm shopping this black Friday.
Your mileage may vary.
Frucall: Online Comparison Shopping on Your Phone