Saturday, August 20, 2005

Cool Honda Commercial

Whoa, when I first saw this, I immediately thought CGI. But according to this website, it took Honda $6 million and 606 takes to complete this commercial. From the website:
The equipment was so precisely set up that the crew literally had to tip toe around the set for fear of disturbing things, which led to some unexpected problems. "As the day went on, the studio would get hotter," says Steiner. "It meant that the wood would expand and the cog or exhaust that spins around would move slightly faster." These tiny changes made big differences to the precision set-up of the equipment......
Very impressive, indeed.
The New Honda Accord Commercial

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